WANT TO GET IN TOUCH?
If you are interested in working with me, you want to send me some quick comments, or you have another inquiry please fill out the form below and I will return your email as soon as possible. Thank You!
WANT TO GET IN TOUCH?
If you are interested in working with me, you want to send me some quick comments, or you have another inquiry please fill out the form below and I will return your email as soon as possible. Thank You!
WANT TO GET IN TOUCH?
If you are interested in working with me, you want to send me some quick comments, or you have another inquiry please fill out the form below and I will return your email as soon as possible. Thank You!
EMPLOYER
Berger Bullets
​
​​PROJECT DELIVERABLES
Business Cards, Brochure, Trade Show Booth
​
CHALLENGE
As a member of the Berger Bullets marketing team, the company asked me to update a number of core marketing assets for their subsidiary, ABM Ammo, because it was seen as outdated.
​
OVERVIEW
With the use of bold colors like orange (a popular hunting jacket color) and blue, textures with connections to the outdoors, relevant lifestyle photography, and engaging graphics, I enhanced the brand profile to better connect with our target audience. For the trade show booth design, not only did I create the artwork but also photographed and retouched the ammunition seen underneath the ABM Ammo logo. Marketing team colleagues wrote the copy for the brochure.
​
SOFTWARE
Illustrator | Photoshop | InDesign
OVERVIEW
Berger Bullets asked me to design new packaging for ABM Ammo and the following images are initial concepts that I presented to marketing for their three product lines. Unfortunately these never went into production because Berger decided to ultimately rebrand ABM Ammo as Berger Ammunition.
​
SOFTWARE
Illustrator | Photoshop
