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EMPLOYER

Berger Bullets

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​​PROJECT DELIVERABLES

Print Advertisement

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AD PURPOSE

Berger Bullets needed an advertisement to put into circulation for various firearm industry magazines.

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OVERVIEW

I proposed and the marketing manager approved doing an ad about Berger's commitment to quality craftsmanship. The subject of the I ad came up with is comparing how over time Berger's commitment to quality has not changed since the company's inception. I was able to coordinate a photoshoot to capture the image on the right of a current worker doing quality control inspection to accompany an older photo showing the quality control inspection during the early days of the company. Accompanying the imagery, I came up with the tagline which I felt tied both images together nicely and communicated a message our target audience would appreciate.

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SOFTWARE

Photoshop

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