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​​CLIENT

PrimeSource Building Products

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​​PROJECT DELIVERABLES

Logo

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OVERVIEW

Grip-Rite, one of PrimeSource Building Products' premier brands, needed a special logo to celebrate their 50th anniversary for the year 2025. After submitting a number of designs, they ultimately chose the concept with the number 50 inside the shape of a house. Since Grip-Rite is a brand of building products that targets both residential and commercial markets, a house encapsulates all of their products coming together in the construction of a home. It also ties in with PrimeSource's "house blueprint" of company values. Alternatively, the logo can also be seen as an arrow pointing upward because PrimeSource wants to continue to take Grip-Rite to new heights. Lasty, gold was chosen because 50 years is traditionally considered the golden year.

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SOFTWARE

Illustrator

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© 2025  Jonathan Nicora Design

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