WANT TO GET IN TOUCH?
If you are interested in working with me, you want to send me some quick comments, or you have another inquiry please fill out the form below and I will return your email as soon as possible. Thank You!
WANT TO GET IN TOUCH?
If you are interested in working with me, you want to send me some quick comments, or you have another inquiry please fill out the form below and I will return your email as soon as possible. Thank You!
WANT TO GET IN TOUCH?
If you are interested in working with me, you want to send me some quick comments, or you have another inquiry please fill out the form below and I will return your email as soon as possible. Thank You!
EMPLOYER
Ingredients Online
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PROJECT DELIVERABLES
Brand Book, Product Imagery SOP, and Factory Banner SOP
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BRAND BOOK OVERVIEW
As a self initiated project, I started redesigning and updating the content of Brand Book after the company underwent an identity rebrand. Once I gathered all the information together to include in the book, I decided a digital first document would be best because it would allow for video content to be easily viewed, instant updates, and less redistribution of the brand book after updates to freelancers and other contracts we regularly work with. Another feature utilized to enhance the reading experience is the use of animations within InDesign. These simple but effective animations enhance the reading by making it more enjoyable, allow for engagement with reader, and enhance the concepts displayed such as the do's and don'ts for logo usage. New content I added over previous iterations includes guidelines for iconography, videography, email design, and the addition of a new font.
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There was some collaboration on this project. I worked with the creative director to get her approval on what to and not to include as well as feedback on the project examples used. While I did write some of the copy myself, I did receive help from other marketing coworkers.
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SOFTWARE
InDesign | Photoshop
PRODUCT IMAGERY & FACTORY BANNER GUIDELINES OVERVIEW
These two guidelines booklets were a bit different from the Brand Book in that they required much less collaboration. Work included redesigning layouts, updating the cover designs, updating imagery examples, revising copy so it was more straightforward and concise, removing outdated processes and standards, and making them digital documents with the addition of animations to enhance the reading experience.
